Led by Dr Jo-Anne Bichard Senior Research Fellow Helen Hamlyn Centre for Design I attended a three day workshops in design ethnography to experience the ethnographic method as well as consider the construction of interviews and observations for design work with users.
‘The best predictor of future behaviour is past behaviour. What people do is a better indicator of the underlying user need than what people say.’ (D. Travis, P. Hodgson, 2018)
Some of the defining ethnographic characteristics discussed as part of the workshop were that:
Design ethnography differs because:
During the workshop we discussed these approaches mapping them against our own practise, and completing a series of exercises involving spontaneous interviews, data collection, observational practice and reflection on the ethnographic method used. As part of this practise I physically walked from point A in London to point B by way of asking the public to point me in the right direction. As part of the exercise I was eager to explore two questions,
Upon reflection of the data analysis I realised that I had deviated from my question asking the same question in a variety of ways. I did make it to my destination twenty seven minutes after the allocated time set out by Google maps. Along the way I spoke to eleven individuals three of which held a conversation more than three minutes after discussing directions. Two people did not show me the directions on a mobile devise. Three people sent me in the wrong direction. All three were using a mobile phone to show me where to go.
I feel like one of the most useful elements of the workshop were focused around the construction of interview questions and data analysis.