Concept map diagram’s showing working ideas (Novak, 1995). The aim this week was to examine skateboard companies who are large producers of apparel and high-end fashion companies who have adopted the image of fashion to provide a spatial representation of a body of knowledge. Focusing the research within specific areas of discourse the target approach provides a framework from which to move forwards. By identifying the key companies I have coded them closest to the centre if they are the desired population subgroup to be studied. By keeping a close eye on the peripheral groups who are currently part of the detailed analysis of behaviour and preferences, I am able to draw upon information to support case studies.