Autoethnography | The Business of Storytelling

The University South Wales – Business of storytelling conference

By definition autoethnography is ‘self-reflection and writing to explore anecdotal and personal experience and connect this autobiographical story to wider cultural, political, and social meanings and understandings.’

There were lots to take away from this conference, in particular, Professor Joseph Sobol opening comments on how we encounter stories, fascination and negotiation of place and understanding. Where the gaps are in cultural misunderstanding and the intrinsic differences between story and narrative.

The following presentations situated themselves within business and entrepreneurial frameworks. A number of these were particularly informative with regards my own research. Discussing data within stories, the presentation of story and self within story. There was a lack of visual story telling presentations but opportunity to talk with key note speakers and exchange notes on key writers .